The U.S. represents the world’s greatest buying population. How does a company take advantage of this opportunity? The right approach to doing business in the U.S.can separate those who succeed from those who do not. It is equally important to know how not to approach doing business in the U.S.
Most foreign-owned companies that conduct business in the U.S. start with a positive attitude. That is the easy part. However, positive thinking alone will not assure success. Even though you may have a top quality product or service and are already successful outside the U.S., you need more.